Ad Scope Privacy Center
Last Updated: 07/12/2025
1. Introduction & Our Commitment
At Ad Scope, we power the monetization strategies of the world’s leading premium publishers. We serve as the bridge between high-quality content creators and global media agencies, enabling programmatic advertising and direct premium deals.
We understand that trust is the currency of the digital ecosystem. We are committed to processing data with the highest standards of transparency, security, and user control.
This Privacy Policy explains how we collect, use, and share information when delivering advertisements on our partner websites and apps.
2. Scope of this Policy
This policy applies to:
- End Users: Individuals visiting websites or apps owned by publishers we represent.
- Business Partners: Publishers, advertisers, and agency representatives using our services.
Note: Ad Scope does not own the websites or mobile apps where our ads appear. We encourage users to review the privacy policies of the specific websites they visit.
3. Information We Collect
To deliver relevant advertising and support direct deals, we collect specific types of data.
We generally do not collect Directly Identifiable Information (such as names, emails, or phone numbers) for advertising purposes.
We primarily collect Pseudonymous Data, including:
Device Identifiers
- Advertising IDs (IDFA for iOS, GAID for Android)
- Cookie IDs
Technical Data
- IP address
- Browser type
- Device model
- Operating system
- Carrier / ISP
Browsing Activity
- Content viewed
- Time spent on pages
- Ads delivered or interacted with
Geolocation Data
- Approximate location via IP address
- Precise location (GPS) — only with explicit user consent
4. How We Use Your Information
We use collected data to ensure the advertising ecosystem works efficiently for publishers, agencies, and users.
We use data for:
- Targeting & Relevance: Displaying ads aligned with users’ interests or demographics
- Frequency Capping: Preventing repetitive ad exposure
- Campaign Measurement: Reporting impressions, clicks, and performance to agencies
- Fraud Prevention: Detecting bot activity and invalid traffic (IVT)
- Cross-Device Linking: Associating multiple devices to provide a consistent ad experience
5. How We Share Information
As part of the Real-Time Bidding (RTB) ecosystem, we may share pseudonymous data with:
- Demand-Side Platforms (DSPs) & advertising agencies
- Verification Partners (viewability, brand safety, fraud detection)
- Data Partners (audience categorization, e.g., “Auto Enthusiasts”)
- Legal Authorities, where required by law or to protect rights and safety
We do not sell directly identifiable personal information.
6. Industry Frameworks & Compliance
Ad Scope supports global standards for transparency and user consent.
- IAB Transparency & Consent Framework (TCF): Fully compliant with IAB Europe policies
- Global Vendor List (GVL): We adhere to vendor disclosure and consent rules
- Google Certified Publishing Partner: We meet Google’s strict data protection and consent requirements
7. Your Rights & Choices
Your rights depend on your geographic location.
For Users in the EEA/UK (GDPR)
You may:
- Access your personal data
- Rectify inaccuracies
- Request deletion
- Withdraw consent for personalized advertising
For Users in California (CCPA/CPRA)
You may:
- Opt-out of the sale or sharing of personal information
Do Not Sell My Personal Information: Do Not Sell My Personal Information Form
General Opt-Out Options (Industry Standards)
8. Data Retention
We retain pseudonymous user data for up to 13 months, unless a longer period is required by law.
After this period, data is:
- Deleted, or
- Aggregated into non-identifiable statistics
9. Security
We use industry-standard security measures, including:
- Encryption (TLS/SSL)
- Firewalls
- Access control and authentication systems
While no system is completely secure, we continuously update and monitor our security protocols to minimize risks.
10. Contact Us
For questions about this policy or to exercise your data rights, contact our Data Protection Officer (DPO):
Email: ruairi.p@adscope.com
